KOSH translates to "Treasure" in Sanskrit and our philosophy is to preserve the dying crafts of India in order to support the artisans who have mastered their crafts but are struggling to sustain it. We are focused on complementing these crafts which are rare and on the verge of extinction.
We want to give a fresh and contemporary look to these crafts through our designs and aim to preserve the rich tapestry of handloom techniques and empower the artisans who keep them alive.
SLOW | SUSTAINABLE | ETHICAL - As a brand, our purpose lies in incorporating a thought of consciousness in all our business practices. Right from the design thought process till the final delivery of the product, each process is handled mindfully with great team efforts. We believe in developing original designs, sourcing organic materials, working with the artisans directly and processing the waste.
BRAVE | TIMELESS | WARRIOR - We design sartorial, technical and practical outfits using traditional crafts, thereby, making each piece timeless. The KOSH clients are conscious, mindful and carry a brave spirit. They are not afraid to try contemporary designs yet rooted with their culture and support supreme craftsmanship.
PERSONALIZED CLOTHING - We also make personalized clothing wherein the complete process is thought-of, materials are sourced ethically and the final outfit is made with utmost attention given to the details and perfect fitting. This process ensures complete satisfaction for the wearer and the craftsmen involved.
GOD IS IN DETAIL - Every garment is made keeping the customer at the center of the design process guided by the value of enhancing the customers life experiences while they are wearing it. Even though it might seem simple, the mysterious elements are hidden in the details. To be excellent, it takes more time and effort than one perceives.
MADE IN INDIA - KOSH celebrates the beauty of strong Indian heritage and hand embroideries. The authenticity of our outfits lies in the process and crafts used which are almost 400 years old and still continuing.
JOIN THE KOSH COLLECTIVE - By choosing KOSH, you're not just getting a beautiful garment, you're supporting a community of artisans, preserving traditions, and making a conscious choice for sustainable fashion. It's a story woven with passion, purpose and an unwavering love for India's rich heritage.
KOSH is the brainchild of Nidhi Tomar who draws inspiration from her rich experiences across India's diverse cultural landscape. An alumna of NIFT Chennai, Nidhi graduated in 2017 and founded KOSH in 2020.
Coming from a defence background, her extensive travels fueled a deep curiosity and enthusiasm for different cultures. A transformative visit to Barmer, Rajasthan, cemented her dedication to creating a craft-focused, sustainable brand. After that, she visited various craft clusters across India doing her grassroots research and documenting key information.
These clusters, such as Bagru in Rajasthan, Kutch in Gujarat, and Raghurajpur in Orissa, are integral to the project. The name KOSH, derived from the Sanskrit word for "treasure," perfectly encapsulates her mission to preserve India's rich handloom heritage through contemporary fashion.
Nidhi's dedication has earned her significant recognition, including participation at Design X Design's 11th Annual Exhibition “20 under 35”, winning Creative Conscience Awards in London, and presenting at The Asian Designers Week under the Gen Next category.
KOSH stands as a testament to her dedication to preserving India’s dying crafts, making it a true treasure in modern fashion.